Our Story: From Frustration to a Powerful Platform

Every great platform starts with a real-world problem, and Fitogramme is no exception. Ours began with two friends, Amine and Yassine, and their personal frustrating experiences trying to get in shape.

The Problem: Disconnected Coaching & Tracking

Amine, for instance, visited a nutritionist and achieved an amazing result: he successfully lost 15 kg. However, the experience felt far from modern. His entire, detailed plan was handed to him on a static piece of paper. Consequently, it felt impersonal, was difficult to track, and completely disconnected from his daily life.

Meanwhile, his friend Yassine hired a private coach to get in shape. He faced a different kind of disconnect altogether. His workouts and meal plans arrived as casual messages on WhatsApp. Sure, some tracking was involved, but this meant digging through chat history for photos and manually updating messy Excel sheets. Clearly, this process was clunky, time-consuming, and felt entirely disconnected from a modern, data-driven approach.

The “Aha!” Moment: A Unified Solution

One day, Amine and Yassine, old friends from engineering school, were sharing their individual struggles. The “aha!” moment was instant and clear.

They immediately realized their problems were two sides of the same coin. The dedicated professionals helping them were experts at health and fitness, but the tools they used were profoundly broken. As a result, coaches were stuck spending countless hours on manual administration, and clients were left with clunky, frustrating experiences.

Building the Future: Fitogramme’s Vision

The idea was simple: “What if we build the platform we wished we had?” Furthermore, what if we built that platform using modern technology and the latest trends, especially Artificial Intelligence?

 Therefore, we asked: What if there was one place to automate it all? Imagine a platform that truly simplifies life for both the coach—allowing them to effortlessly build plans, track progress, and communicate professionally—and for the client—providing them with a clear, engaging, and simple-to-use app on their phone.

We knew we could take this a step further. By thoughtfully integrating AI, we can not only automate much of the manual work but also provide intelligent insights. This helps coaches make faster, data-driven decisions and achieve better outcomes.

That powerful idea became FitoGramme. We are building it to close the gap, save coaches valuable time, and give clients the world-class, AI-powered experience they genuinely deserve.